Most webmasters know that Adsense generates a sizeable source of additional advertising income. Most of them concentrate on finding and using high paying keywords. And yet, after putting up these supposed-to-be high paying keywords into their pages, the money they expected to come rolling in is not really coming in.
What is it that they are doing wrong?
Having the pages with the proper keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking.
In order to get visitors to your high paying keyword pages, you need to optimize your site navigation.
Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appears on a page that they initially landed on. This is site navigation. It is all about enabling visitors to move about your site. And one way of maximizing your Adsense earnings.
A typical website have menu links on each page. The wording on these links is what grabs a visitor’s attention and gets them to click on one of the links that will take them to another page of that website. Links that have “free’ or “download” are oftentimes good attention-grabbers.
This navigation logic can also be applied to driving traffic to your high paying pages. There are some websites that are getting a lot of traffic from search engines, but have low earnings. The trick is to try and use some cleverly labeled links to get the visitors off that pages and navigate them to the higher earning ones. This is one great way of turning real cheap clicks to real dollars.
Before you begin testing if this same style will work for you and your website, you need to have two things. You need to track and compare different web pages in order to optimaize click thru rates. Once you understand what methods work, you can use them to direct traffic to the higher paying pages.
Now, the next thing to do is think of ways to get visitors viewing a particular page to try and click on the link that will take them to your high earning pages. Come up with a catchy description for that link. Come up with a catchy and unique description for the link. Think of something that people do not get to see everyday. That will trigger their curiosity enough to try and see what that was all about.
You can also use graphics to grab your readers’ attention. There is no limitation to what you can do to make your link noticeable. If you are after the success of your site, you will do everything it takes just to achieve that goal. Just be creative. As far as many Adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write. Just as long as you do not overstep the guidelines of the search engines, then go for it.
Also remember that it is all about location, location and location. Once the perfect attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high paying page.
There is nothing wrong with visiting other websites to see what techniques they are using to maximize their site navigation. “Hot pages” or “Most read” lists are very common and are overly used. Get to know the ones that many websites are using and if any term seems to be used extensively, don't use it.
Another way of maximizing traffic is to try and use different texts on different pages. That way you will see the ones that work and what does not. Try to mix things around also. Put links on top and sometimes on the bottom too. By changing link location and appearance and tracking which ones get more clicks and which ones are being ignored, you will know what methods provide the best click through rate.
Let the testing begin. Testing and tracking until you find the site navigation style that works best for your site is the best way to maximize your profits.
Finding a Market - For Adsense Publishers.
by: Andrew Hansen
Ok here’s a popular topic among new adsense publishers. What do you make your adsense sites on?
Lots of people tell you to look for keywords that pay a high cost per click so that you make the most money each time someone clicks on your ads. Seems like a logical strategy… Apart from the fact that it DOESN’T WORK!
The words that have the high cost per click are the super competitive words that you should know by now are not the markets you want to be entering because they are exactly… TOO COMPETITIVE. They pay a high CPC because so many people advertise under them, so you will be unable to get good traffic and unable to make any money.
So what do you do instead of looking for high paying keywords? As we have mentioned previously, you look for keywords that have low competition (search results) and high demand (searches per month). You find NICHE markets.
But for an adsense publisher to be successful there are some other keys to finding good markets besides the competitiveness of the market.
The first thing you need to make sure is that there are actually people advertising under these terms so that Adsense is going to be able to find relevant advertisements to show on your sites. You can do this just by putting the word in google and see if you can see sponsored links. If there are sponsored links, people are advertising.
As a general rule, if you can see 5 or more advertisements in the sponsored links section that DON’T INCLUDE Ebay ads (pay only a few cents a click) then your niche market is suitable. Remember that your adsense block on your site is a block of usually 4 ads so if there aren’t more than 5 your site will be effected.
Also, although you don’t want to focus on the cost per click of the keyword, it is helpful to know the value of keywords in this niche market. You can do this by finding the overture bid tool online and typing in your word to see the value people are paying to advertise.
Suppose you find 2 niches that have relatively the same ratio of supply and demand, it might be helpful to select the one with the higher bid price to work on first…
As a last note, it is always more helpful to select a market that is less tech savvy and more family, young people, less tech savvy people group. Simply because tech savvy know what are ads and what aren’t and are usually more reluctant to click on your adsense ads!
By Andrew Hansen
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About The Author
Andrew Hansen is the apprentice to an online marketing guru and has learnt in just a few months how to make a full time income from his online ventures. He endorses http://www.brainstormgenerator.com as the easiest way to find highly profitable niche markets and explode your online profits.
andrew@verynovel.com |
How to Super Charge Your Adsense Earnings
by: Andrew Hansen
You’ve heard the stories of superstar Adsense publishers earning 4? 5? 6? Figures a month? Want to know how they really do it without having to buy a $497 course? Tune in!
The goal of most high earning adsense publishers is pretty simple. If there is a page of yours out there with Adsense on it there’s a chance it will get clicked. Therefore it makes sense that the more pages you have out there on the net with your Adsense on it the more chances you have to make money.
The type of sites that are used in this method are usually machine generated as the goal is to be able to make them as quickly as possible. There are hundreds of site generating tools out there now from the originals like traffic equalizer to the now more advanced kinds.
Basically they just create hundreds of keyword optimized pages for you to upload to your website. These pages are designed to rank well in the search engines and hence bring traffic that can click on your ads. Recently however, machine generated pages of any kind have begun to lose favour in the search engines and are becoming delisted very easily.
They almost need to be avoided completely but the exception is if you can make or find a good template page based on core search engine marketing principles. The other exception is that they can work when used in conjunction with what we will talk about next.
So what do you do instead? Blog it baby! Anyone who has been on the internet for a while will have heard about blogs and specifically the ‘blog and ping method’ for attracting search engine spiders to your site and hence getting it listed and ranked in the search engines. I won’t go into it in detail and if you want to know more just go and search ‘blog and ping’ in Google but basically when done correctly it’s a method of getting your page indexed in Google very quickly.
Of course then what you do is have Adsense on your blog so you can get a page (the blog) created and indexed in the search engines very quickly.
So once again the idea is to make as many pages (as many blogs with adsense on them) across as many domains as you can as quickly as you can… Pay people to make them for you, do whatever you can to automate the process but that is the general principle. We will get more into how to promote the sites (so they rank better) later.
By Andrew Hansen
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About The Author
Andrew Hansen is the apprentice to an online marketing guru and has learnt in just a few months how to make a full time income from his online ventures. He endorses http://www.wpburner.com as the fastest way to get your sites indexed and listed in the search engines.
andrew@verynovel.com |
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The Ugly Truth About Your Beautiful Adsense Tactics
by: Ben Shaffer
The internet is abuzz over Google’s Adsense program. Fortunes are being made by those savvy enough to understand how to use it to their fullest advantage. Everyone is looking for the best ways to exploit this massive advertising program, and there are literally hundreds of Adsense “experts” willing to sell you tips and hints on how to earn a healthy income with the program.
For those unfamiliar with Adsense, a brief overview may be in order. Google allows advertisers to place bids on keywords of their choice as part of what is termed the Adwords program. The amount paid for advertising related to each keyword is determined by this bidding process and can get relatively high for fairly competitive keywords. Very competitive terms can cost a great deal of money. The advertisements appear on the top of Google search engine searches (you have probably noticed them in shaded areas and along the right side of your own search results). These advertisements are also inserted into the web pages of those who participate in Google Adsense. Every time someone clicks on the advertisement, the advertiser is charged for the click. The proceeds are then split between Google and the Adsense participant.
Basically, Google is willing to pay those with content-rich websites to host these advertisements. The site operator, known as the publisher, merely needs to insert some simple and customizable HTML code on their site and ads will “automatically appear.” To make matters easier, the ads are contextual in nature. Google “reads” the publisher’s page and serves up advertisements related to the subject matter of the page.
Adsense was immediately seen as a way webmasters could earn some extra money from their content-rich pages that were not otherwise producing tangible financial benefits. Any subject matter for which ads exist (and ads are available on almost every keyword) could conceivably generate some profit that otherwise would not exist.
It didn’t take long for people to realize that this approach merely scratched the surface of Google Adsense’s potential bounty. Soon, webmasters determined that sites rich in content directly related to the highest paying keywords could generate significant profits with each and every click. With the high cost of competitive keywords, it was possible to earn several hundred dollars from a single Adsense-carrying page from only a handful of clicks.
Other publishers determined that finding underserved keywords that still generated significant per click revenue could also produce amazing results. A quality high paying “niche” Adsense site could be a significant source of revenue.
Today, Google Adsense continues to grow in popularity. Advertisers love the arrangement, as they now have an army of webmasters designing sites that will eventually lead to pre-qualified prospects being led to their commercial endeavors. Adsense publishers love the idea of creating sites that can generate revenue without requiring a product to sell. Adsense continues to create awesome income opportunities for those who know how to best use it.
As noted, there are a variety of so-called “experts” offering tips and hints to help increase Adsense revenues. Some focus on on-page design and other similar means of increasing “click through rate (CTR).” Others focus entirely on how to produce hundreds of sites quickly and easily in hopes of creating income through volume. Sometimes there seem to be as many expert Adsense systems as there are actual sites featuring Google’s ads.
Those who initially took this “spare change” opportunity and transformed it into a true moneymaker, however, uncovered the key to success with Adsense. The key to success is finding the right keywords and determining how to best exploit them.
It’s not too hard to guess what kinds of keywords are generating decent payouts. Medical terms and keywords related to multi-million dollar lawsuits, for instance, are universally known to be bring high amounts per click. At one time, the internet was crackling with news of how the keyword “mesothelioma” and related terms were earning nearly a hundred dollars or more per click. That’s right…Per click. Ten “mesothelioma” clicks in a day could conceivably put one thousand dollars in the pocket of a publisher.
Of course, once word leaked out, “mesothelioma” sites sprung up everywhere. Adsense experts and newbies alike engaged in heated competition for the elusive “mesothelioma” clicks and their attendant profits. Soon, it became increasingly difficult to get traffic to a “mesothelioma” site. There was simply so much competition.
The story of how a form of lung cancer took Adsense by storm is important to understand, because it teaches a fundamental lesson about the nature of succeeding with the program. You not only need to know what words are making money with each click. You need to know that information before everyone else does, too.
That is why keyword research is the most important aspect of successful Adsense use. By understanding which words are paying the most at any given time, you can position yourself in those key niches before the onslaught, allowing you to garner considerable profit in a relatively short period of time.
Adsense keyword research can be performed manually by anyone willing to invest the time. By creating a separate Adwords account, one can take on the role of an advertiser and see what it would cost to advertise for particular keywords. This will give one an idea of how much each click to an advertisement is likely worth. They can then analyze the competition for that keyword to see if the market is too saturated or not. They can also use any number of services to generate a list of related terms to check and see if there are any veins that are particularly underserved in terms of “perfect match” traffic. After they discover a high-paying word with an accessible market, they can use the information to make more money with Adsense.
There is, however, a problem or two with this technique. Initially, one may have to take hundreds of stabs at finding a keyword that matches all of the necessary prerequisites for success before they are even able to discover which keywords are really high paying. Then, they must hope that keyword is not already over-served on the net, so that they can hope to profit from their Adsense site. If it turns out that the high-paying word they discovered is already being served by hordes of other Adsense users, they must go back to square one and start the process over again.
The process is cumbersome, time-consuming and absent a stroke of luck may never produce real results. What a potentially profitable Adsense publisher really needs is a way to quickly and easily determine how much a click is worth for virtually any keyword at an instant. To make matters even more convenient, they must also be able to immediately ascertain the popularity of the term with respect to how many people are seeking information on the keyword.
Fortunately, this alternative is now available and it is really the best way to profit from Google Adsense. Adsenseadwords.com has automated the process of finding winning keywords and can provide users with all of the information they need to choose the best niches and keywords to attack. Adsenseadwords.com provides a comprehensive up-to-date look at which words are generating the most money per click. At the same time, it reveals just how many people are actually searching for the keywords in questions. Even more impressively, it takes an extra step and allows users to look for related keywords in order to find the best ways to custom tailor sites to produce maximum Adsense revenue.
This kind of information is in high demand for a reason—it is the one way to produce the best possible results. If one performs a search on a term like “high paying Adsense keywords,” they will quickly understand how coveted information like this really is. You’ll find forum posters begging for information on which words are hot. You will find old lists of various higher-paying words that are still relied upon by some desperate for direction even though the lists are now old and of little real utility. Everyone wants to know which words pay the most. Adsenseadwords.com answers the question with an intuitively structured system that provides both keyword values and essential search pattern information.
If you just want to put some Adsense ads up on an existing site and hope to earn a few cents per day, Adsenseadwords.com is not for you. However, if you are interested in discovering which keywords can really offer the most profit potential in order to help direct your site-building and site optimization plans, it is the perfect service. You know the big money clicks are out there somewhere. History shows us all that those who find them early and make their move can produce massive profits. You just need a tool to help you find the right terms. Adsenseadwords.com gives you the tools and makes them very easy to use.
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About The Author
Ben Shaffer is the owner and chief-developer of the popular site http://www.AdsenseAdwords.com. He also spends a huge amount of time managing his Adsense sites portfolio. If there is something to know about Adsense, then Ben Shaffer probably knows about it! |
5 Ways To Improve Your Adsense Earnings
by: Erika Ackerman
If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.
The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.
Here are some 5 proven ways on how best to improve your Adsense earnings.
1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.
2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.
3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.
4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.
5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.
These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.
Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.
Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.
If others have done it, there is nothing wrong trying it out for yourself.
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