The five keys to maximize revenue with AdSense are:
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Earn more per click (while maintaining relevancy)
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Have more pages that display ads
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Get your visitors to view more pages that display ads
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Improve your 'click through' rate
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Get more qualified traffic to your site
Here are 10 easy tips to help you achieve these keys and maximize revenue with AdSense:
Maximize Revenue with AdSense -- Tip #1:
Get started now!
It is extremely easy to generating revenue with Google AdSense. After you're accepted to the program, just add a few lines of html code to your site (Google shows you how once you're accepted) -- and voila!
Within a few minutes, your site will begin displaying ads, and so you can start making money. Each day you wait means revenue lost. So, do it now.
Maximize Revenue with AdSense -- Tip #2:
Create more content pages for your site -- and display ads on these pages.
All else being equal, the more pages you have displaying ads, the more money you'll earn.
If you already have a website, display ads on more pages.
And create more great content pages. We recommend that you focus on creating pages (and sites) on topics you have a passion for. You'll find more on creating AdSense content pages in Tip #8.
It's especially useful if these content pages are very clearly focused. Then, Google will be able to serve highly relevant ads to your visitors. This means your visitors will be more interested in the ads, which results in higher click through rates -- and more money for you!
Maximize Revenue with AdSense -- Tip #3:
Whenever possible, use higher paying keywords.
Obviously, you'll earn more if the average ad that Google displays pays more per click.
The question is: how do you get Google to display higher paying keywords?
Let's first talk about what you shouldn't do: Don't create pages on unrelated keywords just because they pay more. In other words, don't create a page on 'valium' on your roof repair site just because 'valium' pays more than 'roof shingles.'
You may be wondering how you know what keywords pay best. If you're a Google AdWords advertiser, you can log into your AdWords account and experiment.
If you're not an AdWords advertiser, one way to find this out is to use a free tool at the pay-per-click search engine, Yahoo Search Marketing (formerly Overture).
This tool allows you to see what advertisers are paying on Yahoo Search Marketing for each keyword. Granted, there are certainly differences between keyword pricing at Yahoo Search Marketing and Google. Yet, this tool can give you a general idea of which keywords will pay more than others.
(Also, remember that you will be sharing revenue with Google, so you will earn a portion of the amount the advertiser pays for each click.)
Visit our page on Internet marketing recommended resources to learn how to use this Yahoo Search Marketing tool, as well as finding other useful keyword tools.
In our example above, when you use this Yahoo Search Marketing tool, you'll see that if you type in 'roof shingles,' the maximum price is about $0.13. (Note: this may change by the time you view this page since it is a dynamic system.) 'Valium,' on the other hand, right now has a maximum price of $4.12. Quite a difference!
Maximize Revenue with AdSense -- Tip #4:
Create new pages with higher paying keywords (while maintaining relevancy).
Sometimes, selecting different keywords on the same topic can create a substantial difference in how much you earn.
For example, let's say you have a gardening site and you want to create some new pages.
By carefully selecting which topics to focus on first, you can dramatically increase your income.
For example, using the Yahoo Search Marketing tool mentioned above, you discover that 'water gardening' currently has a maximum price of $0.50, while 'gardening zone' is only $0.05. That means you can earn 10 times more by creating a page on 'water gardening' than 'gardening zones'!
You can use this information to decide which relevant keywords to focus on as you create new pages for your site.
Maximize Revenue with AdSense -- Tip #5:
Create a new site on high paying keywords.
If you want to create a brand new site to take advantage of Google AdSense, you may want to select a topic with high paying keywords.
Then, of course, provide great information on that topic.
But how do you know what the highest paying keywords are?
One tool you can use comes from the pay-per-click search engine, 7Search. 7Search has a page on the 100 highest paying keywords. Unfortunately, it often 'times out' and gives you an error when you try to access the page. So you may need to be patient and try several times to get this list.
An even better suggestion, though, for building a new site is to use Ken Evoy's Site Build It tools. We have now SBI for two successful sites -- it's an excellent tool.
You can find more useful keyword tools on our Internet marketing recommended resources page.
Maximize Revenue with AdSense -- Tip #6:
Get more qualified traffic to your site.
It makes sense that if you get more qualified visitors to your site, more people will naturally click on the displayed ads, and you'll earn more.
We offer some of the best available resources on how to get more qualified traffic to your site on our Internet marketing recommended resources page
Maximize Revenue with AdSense -- Tip #7:
Consider creating some pages for high search engine traffic, others to sell products, and still others for Google AdSense.
Recognize that different pages on your site can have different purposes. For example, some pages may be designed to sell specific products. Others may be designed to rank high in the search engines (but don't ever try to trick the search engines). Still others can be designed for Google AdSense.
Once you know which pages you're creating for AdSense, select an appropriate keyword (or key phrase).
Use the keyword as the file name and don't put dashes or any separators between the words . In the example above, you would use the file name 'watergardening.html' for your water gardening page.
Ideally, select keywords that are the highest paying keyword on the topic. By tweaking the file name, you may be able to improve your AdSense results dramatically.
The next tip will explain how to create a great AdSense page.
Maximize Revenue with AdSense -- Tip #8:
Create high quality information pages.
An AdSense page should have great content about a very specific topic. Be very clear about what the topic is, and carefully choose the keyword (or key phrase) describing the topic.
Never try to 'trick' AdSense. Don't create a page on one topic and give it a file name about a different topic.
Above all, make sure the page you create offers great value to people interested in the topic. When you provide excellent information on a specific topic, your visitors will benefit and will be more likely to click through to relevant ads.
Maximize Revenue with AdSense -- Tip #9:
Choose the best format.
As Google recommends, choose the best performing formats to display your ads. Don't use the Banner format, because people have become "banner blind" to a horizontal format.
Google has created an excellent page of optimization tips -- check it out.
Maximize Revenue with AdSense -- Tip #10:
Display ads prominently.
We recommend that you follow the optimization tapes from Google described above. Make sure there is enough "breathing room" -- i.e. white space around the ads -- so that they will easily attract your visitors.
Maximize Revenue with AdSense -- Tip #11:
Don't cheat.
Do not click on the ads displayed on your own site to increase your revenue. Google (rightfully) frowns on this.
Plus, Google has some of the smartest engineers around, and they are very good at detecting this kind of fraud.
If you cheat, you'll likely get kicked out of the AdSense program -- and then you won't earn anything.
In summary, these strategies can help you maximize your revenue from Google AdSense. Plus, you'll have a lot of fun creating content pages on topics you have a passion for.
If you haven't done so yet, check out our free AdSense Web Tool to preview what Google ads will be displayed.
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How to Increase AdSense CTR in Ten Easy Steps
Author: Codrut Turcanu
Article Source: http://www.articlemarketer.com
As an AdSense Webmaster, you can monitor your CTR and your site traffic to determine how and where your ads are most effective. Maximizing your success with AdSense will be experimentation and trial and error, but there are some things you can do from the start to help your CTR along.
1) Ad Placement
Many websites try to hide the fact they have ads. They put them at the bottom of the page or only have one or two that are so small, the rest of the page distracts from them. While it's okay not to want to bombard your visitors with a site of ads, those ads are also a crucial part of keeping your business functioning. If magazines tried to bury their ads under all the content, they wouldn't be in business for very long, would they? Your site should be the same way. Place ads where they can easily be viewed and where they're visible to your visitors.
2) Ad Text Color
The text color of your ads should match the text color of your site. If you use bright blue for headlines on your site, use that for your AdSense headlines as well. This makes it appear as if the ads are part of the content.
3)Page Content
Choose a broad niche for your site, then break it down into smaller niches. Those smaller niches go on separate pages. This is also site organization and will help you place better-targeted ads. For example, if you have a computer site, break it down into sub niches: repairing computers, new computers, used computers, software, etc.
If you lump things together on one page and don't organize, you'll find that your CTR will be lower because your content is unorganized and scattered; therefore, your ads aren't as helpful to the visitor as you may think.
4) Don't Label Them as Ads
Don't label them as ads or sites sponsors. Although these are the only two terms allowed by Google, there's no need to point out that these are ads. It will just prevent them from blending in with the content of your site. Since the ads are targeted, if you allow them to, they will appear to be additional information on what your visitors are already interested in. Don't put a sign there letting them know they're wrong and it is, indeed, a "dreadful" ad.
5) Ad Appearance
Take away the border and background colors of your AdSense ads. These make them stand out as ads rather than information your visitors will be interested in. As said earlier, your ads should blend into the page. By making them appear as information you're providing, you're giving them another point of interest rather than an ad that many people might shy away from.
6) Expand Your Site
Expanding your site and adding pages should go hand in hand. However, expanding your site could just mean adding and refining content. It's important that you add pages with quality content as well. This increases your search engine ranking and gives more pages for AdSense ads.
7) Move the Ads
Sometimes return visitors only see what's new or what's changed. Move your ads from time to time, especially if you notice your CTR dropping. More often than not, you'll see an increase again as those same return visitors notice something in a different place and actually start to click through the same ads they didn't "see" last week.
8) Ad Format
Wider ads appeal to more visitors because they're easier to read. If something is easy to read, someone is more likely to take the time to read everything rather than just glancing at the first few words. However, it's important to balance your ads and the content on your pages. You'll discover that the way you think the ads should be for optimal CTR aren't always where they need to be. Monitor your ad placement versus CTR and you'll find the place and format that works best on each page.
9) Don't Chase the Million Dollar Keywords
Don't try to compete with the experts for the $100 keyword. It may work from time to time, but you'll have more success with mid-range keywords, and less competition too. By using mid-range keywords, you are more likely to achieve success over the long term. Remember that success in driving targeted traffic to your site by being ranked high in the search engines will increase your CTR with AdSense.
10) Use Text Ads, not Image Ads
By far, more webmasters have had success with text ads and not image ads. They look more like part of the document and are more appealing to visitors. Feel free to experiment with both, but text ads blend into your site better and result in higher CTR.
When trying any new method of using AdSense or new placements, be sure to monitor and track the results. After all, you're experimenting to see what brings you the highest CTR. By documenting your results, you'll know what makes the most money for you and you'll become one of the AdSense Webmaster gurus in no time at all.
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