Chief Financial Officer B2B CFO is the nation's largest provider of chief financial officer services. http://www.b2bcfo.com/
Article Marketing - The Bad, The Unsightly, and The Good by: Dean Morken
When most people think of Article Marketing, what comes to mind is usually how to write the article rather then how to market it. But there is anthor way and I will show you in this article.
The latest rage seems to be Article marketing and with good reason. It's by far the best free means of promoting your business and increasing your sales and opt in subscribers.
By submitting your articles to article directories, article announcement lists, and ezine publishers, you achieve several things.
First, you establish yourself as an expert in your field. Readers are more likely to listen to you if they feel you know what you are talking about.
Second, by attaching a resource box to your article, you are giving the reader a link to your website. If the reader is impressed with your knowledge, they will probable click on your link to see what it is that you are offering.
Third, you increase your search engine page rank by providing a non-reciprocal link to your website. Search engines seem to give extra weight to non-reciprocal links in their page rankings.
But many marketers are not comfortable writing their own articles. They just do not understand how to put their thoughts into words. Or worse yet, they do not have any thoughts merit printing.
That is why private label articles are in such high demand these days. There are several of these services available and more seem to be popping up every day.
Therein lies the problem. Depending on how these articles are used, the results can be good, bad, or downright unsightly.
The Bad: A everyday mistake made by marketers using private label articles is getting lazy. They merely copy and paste the article and submit it, as is, with no personalization.
At the very least, you should change the title. Most article directories require that your article be approved before they are posted. But do you actually think they read every article that comes in? Not likely.
They get dozens, even hundreds of submissions every day, so it's unlikely that your article will really be read.
But most directory software will automatically search their database for duplicate titles. If the title of your article matches one in their database, yours will be rejected.
So do yourself a favor and at the very least, change the title. It might also be a good idea to change the wording in the first paragraph.
The unsightly: Many marketers load so many links in their article that it becomes one long ad. This will not only get you rejected, but ultimately banned if you do it frequently enough.
The Good: As stated previously, private label articles, when used correctly, can give the non-writer a big superiority over other marketers. They can increase your traffic, sales, and opt in subscribers. That is good.
A good article contains useful knowledge to the reader whether they buy your products or not. Present to them good content and you will increase the chances that they will click your link in the resource box.
Private label articles are a great tool, but do not get lazy!
Do you know what article marketing can do for your business?
One of the most incredible strategies ever to be incorporated with online advertising is article marketing. It has proven to be the most cost-efficient and most effective of them.
By the term itself, you probably would know what this kind of marketing is about. By writing articles that are content-rich, you will be able to reach more people online. Not only that, you will be able to project a credible image to those who may have chanced upon your articles.
With the internet now reaching world-wide market, there is a higher possibility of you getting the attention and interest of potential customers. This is what article marketing can do. If you have not been using this in your business, you are missing more than you know.
How does article marketing work?
Here is a guided tour on the step-by-step process of article marketing that will guide you on your way to achieving the kind of articles needed for your kind of business.
To start with, you need to premium a quality, informative and 300 minimum word article about a certain topic related to your business.
For example, if your business is about family living, you can write an article that delves on how to spend more quality time with families. Never write about something that is not even closely related to your niche.
After you have the content written, you can now include a resource box at the end of the article. The resource box is basically a brief summary about you, your business and with a link that goes right to your website.
Putting a link to your site in the resource box would is making it possible for many people who would get to read your article. This could essentially result to a large amount of new traffic to your site.
Then it is time to submit your articles to as many article directories you can find. Over the Internet, you can find various article directory sites. There are paid and free sites.
If you are on a budget, you may opt for the free submissions being offered. But if you have money set aside for your article marketing, paying for the submission sites is also a wise move.
Whenever somebody reads your article displayed on directories, the link that leads to your site is prominent enough for the readers to be able to check them out once they find your article interesting. This way, there is a big probability of you gaining more customers whenever find what they are looking for in your site.
There is also a chance that your article would get picked up by a printed publication, and the readership of the same would get to know the products or services which your business offers.
You should know that article directories are being displayed on various websites. They are seen by millions of people all over the world. This apparent visibility also makes it easier for search engines to index them.
The technique behind article marketing is back linking. Back links are links to your websites that you have somehow displayed on sites with higher page ranks. To put it simply, your site is basically sharing instant success with the sites you are linking to.
Getting indeed by search engines can be a long and trying process. Oftentimes, the result takes days or months before being acknowledged. There are even cases where, after waiting for a long time, the result you will be getting is not the one you expected. This is the main reason why Internet marketers have resorted to back linking. You cannot get this instant online recognition in the shortest of time and without too much effort anywhere else.
You can always hire a ghostwriter to write your articles for you if you cannot write your own articles or do not have the time for them. The price rate for writing articles is from 3 to 10 dollars.
With all the advantages being presented by article writing, there is no doubt why this has become one of the most often used Internet marketing strategy.
Try to do some article marketing for your site and see the positive results it will bring to your site.
Writing Articles Can Explode Your Business by: Jason Oickle
In today's highly competitive internet universe, the importance of attracting highly targeted traffic to your website cannot be overemphasized. Routing web traffic to your site can be your only means of survival, especially in the cutthroat world of ecommerce. Getting a high search engine ranking can be very difficult. Fortunately, there is plethora of website promotion strategies you can use to drive traffic to your website.
There is a wide variety traffic building techniques you can use. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best strategies you can use, and they are very effective if used proporly. How, you may ask, can writing articles help improve your web traffic? Here are the top ways in which it can help explode your business.
1.Reach more people
When you write good articles, it would be a shame not to share them with other people. You can post your articles in your website or you can submit them to other sites such as e-zines and online publishers. By submitting your articles to these sites, you give exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box area. With this, you get massive exposure and free advertising as well. Submit your articles to popular e-zines and take advantage of their popularity. Other sites who find your article relevant may also link back to you. Thus, you will increase your link popularity, which is one of the most important strategies in the internet world. Remember that most people are looking for information online and by filling this need with your quality article, you may reap the benefit of more exposure, higher web traffic and more sales.
2.Free Advertising
Submitting your articles to other websites presents an opportunity to advertise your website without paying huge fees. Although you should not make a sales pitch in your articles, make Them informative and useful to your readers, you can always include your site's link in the resource box. In addition, by making your article relevant and helpful to your readers, you are making a good impression for your website, which could ultimately lead to a visit and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your product or service to your prospective customer.
3.Gain High Search Engine Ranking
Create a new web page for your article in your website. Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.
4.Increases Link Popularity
Instead of looking for other sites who would want to establish reciprocal links with your site, you can simply submit an article to other sites. Just do not forget to include a link to your site in your resource box. When these websites pick up and publishes your article, you automatically get a link partner. Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.
5.Optimizes your site for improved search engine ranking
By making your site keyword rich, you can greatly improve the search engine ranking of your site. Remember that keyword density is one of the most important factors that search engines use when determining the search engine ranking of site. However, you should always provide relevant, useful and pertinent information. Avoid the temptation of overusing keywords just to gain a high ranking as this may turn off most web surfers. Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.
6.Establishes a Good Impression and Reputation
By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.
7.Enhances your credibility through references and testimonies
Certainly, your articles are going to receive feedbacks and testimonies when you publish them in e-zines and free article sites. Record these positive feedbacks and comments and use them as promotional material in your website or in any of your advertising efforts. Your credibility will be greatly enhanced by these feedbacks, as it will create a good impression on your prospects as well as your existing customers. In this highly competitive world, excellent credibility and trust may be the only things you need to attract new customers or make loyal patrons out of your existing customers. Original, relevant, useful and pertinent articles are important tools you should utilize to improve and explode your business
Get your hands on Gabor Olah's Lifetime Private Label Rights Membership. This is a $950 value and worth the price of this package alone.
This package includes tons of private label articles, ebooks, software, header templates.
The Article Profit Formula
You must be here now for reasons that have to do with articles. Either you're submitting articles or collecting articles for your website. This ebook shows you a super fast way to create a top notch articles that cash in $$$ into your pocket. You could lose thousands of dollars if you miss this ebook. (Valued at $97.00)
How To Use Content To Drive 30,000 Eager Buyers To Your Site For Free by: Andrew Heuw
Writing article is one of the proven ways to promote your business and expertise. Whether you’re just getting started or have long time experiences online it’s something you must use.
Here’s why, the main reason people come to internet is looking for information, if that what they want then simply give it to them.
The Main Benefit of Writing and Publishing Your Own Article
The main benefit of writing and publishing your own article is you can lift up your status as an expert in relatively small amount of times. And it’s more likely for your prospect customers to buy your product since you’ve shown your expertise.
Not forget to mention of incoming links that will help boost your ranking up on search engine. If you do your job well, take confidence that there’ll be 4 to 7 PR sites that will put your article on their site and thus drive more traffic to your actual site which means more money for you.
7 PR is the term that derives from google to measure the importance of ones website, there‘s evidence that your site will be indexed around 72 hours when you get a link from relevant web site which have 6 to 7 PR. You can use google’s toolbar which can be downloaded freely from google‘s main site to check the PR of certain web site.
The thing to remember here is make sure you write something that valuable and not just put blatant advertisement.
Where To Find Your Article Ideas
If you don’t know what to write for, you can do some research through your favorite search engine just type in an appropriate terms.
Another way is you can do some research through many of “article directories” for your writing sources and write in your own words.
Or you can type in “ebook directories” and search for a topic that cater your industry. There’re a lot of good stuff there.
And in recent there’s a new trend called public domain name where you can use old material that has been ended the copyright. You can use it as a source for your article. Just type in “public domain” at your favorite search engine.
Paying for premium content or private label article can be the fastest solution to start your article marketing campaign. Private label article is a right to publish certain article with your name embedded as the author of the article. If you take this route just be sure to re-write the article in your own words. It’ll not make sense if 1000 people publish the exactly same article with you.
The Secret to Write Your Own Article
The secret to write your own article is write in the same manner as you would talk with your best friend. Just visualize that your best friend is in front of you and she’s asking you to explain some subject in your area of expertise.
What If I Don’t Like To Write
Perhaps some of you just not feel comfortable writing, for that reason you can go to a place like elance.com and hire a ghostwriter to write for you.
Be careful when selected to whom you want to give this task. You don’t want to spend hundreds of dollars just for knowing that you don’t like the writer’s works.
Ask them for their previous works and see whether you like their style or not. You can also ask for opinion of several people that have worked with them.
How To Expose Your Article In Front Of Thousands of People Overnight
Later after you’ve finished write, you can submit your article to “article directories” and “article announcement lists”. This is 2 places where your article can get instant exposure to thousands of eager content searchers. Just do some research through search engine using 2 keywords above for some places you want to submit your article to.
Content searchers is the group of people that looking for useful content they can use at their website, ezine, or blog. Many of them do it in purpose of:
-getting income from google ad sense -getting high rank in search engine -for their newsletter’s content -develop ongoing relationship through their blog
And more…
If you have some budget, to faster and exempt yourself from time-consuming tedious tasks you can use software or article submission service. Especially, because article submission service often have extended network of content publishers. Thus, assuming you use right service, you can expect to see some results in 1 week.
How To Tell People About Yourself and Your Business
Don’t forget to write your signature column describing about you and your business. Signature column is column in the end of the article that the author of the article can write freely.
However from my personal experience submit article to content syndication website (“article directories”, and “article announcement lists”) work only for certain topic that cater a lot of audiences, such as investment or fitness.
For more specialized topic you can search related website and newsgroups and put the article directly to them, and use syndicated website as an extra traffic to your site.
About The Author
This article is authored by Andrew Heuw C.C.N (Certified Crazy Netrepreneur)
If you want to learn more about basic to advanced internet marketing techniques that have been helped too many people become Internet Millionaire. Please visit =>> http://www.emillionairesecretsexposed.com.
Using Articles To Generate A Subscriber Stampede by: David Barnard
Getting customers at your site should always be ranked as high as the importance of the quality and the excellence of the product and the services you provide. They should go hand in hand in providing your customers the satisfaction they get in exchange for the money they have paid for them. Customer service should as well, be as fantastic as possible so that the customers are provided with the same satisfaction.
One of the ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list you get the opportunity to introduce your site and products on a good time basis. Opt-in marketing strategy is a marketing strategy that is virtually low cost and not time consuming. Here, you get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as catalogs and free promotions.
Opt-in marketing uses your list of subscribers to send e-mail to. These e-mails will contain the materials you will send to your subscribers. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them wanting for more. The best way to do this is to provide fun, entertaining and informational articles.
Well written articles full of content and useful information will help in building your list as more subscribers will be enticed your list. When they have read the sample of your content on your sites, they will be intrigued as to what will come next. Subscribing to your newsletter will offer them a glimpse of what you have to offer next.
Many sites and companies have captured the importance of articles and this also aids in search engine optimization. As more people are heading towards the internet for their information needs, serving the right information to them via articles on your site will increase the flow of your website traffic. With more traffic, the percentage of your sales will grow. More sales turn into more profit.
There has been the rise of the importance of well written, information enriched and keyword packed articles for the content of their site as well as for newsletters. These articles provide the information many are seeking in the internet. If your site has them, more people will be going to your site for information and research.
Well written articles would also boost your sites reputation. If they are filled with more information you will be regarded as well informed and an expert on the subjects that you tackle. Your articles must be well researched so that the people will trust you. When you have gained their trust, they will always come for you for their needs on that subject.
In connection, you must write articles or commission them to tackle subjects that are closely connected with your type of business. If you have a site for a medicine tackling a certain disease, your articles must be about the diseases. Or if you sell materials for home improvements provide articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will always go to your site for help and advice as well as for your products.
With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have. If you provide them with the answers for that need, they will be happy to be receiving your newsletters as well as other promotional materials to keep them well informed. Others may even forward your newsletters to other people when they find a certain article interesting.
You should provide links in your newsletter so that when other people are reading it and wants to read more, they may click on the link and go to your site. With the articles you have in your site that are good, they may decide to sign up as well for your opt-in list. This will build your list and make it bigger.
Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. If you are not interested in writing them or if you just don’t have the time, there are many well experienced and knowledgeable writers available to help you out. This is an investment that will pay for itself in time.
About The Author
David Barnard- started and failed several times, with his email list building attempts, until he found an email list builder that worked at www.emaillistbuilder.com.
7 Ways To Make Money With Articles by: Melanie Mendelson
If you write and submit articles on the Internet, you need to make sure you are getting the most money out of each article. Here are the 7 different ways to make money with articles:
1. Promote Your Website
Add your author bio at the end of each article with a short ad for your products or services and a link to your website. People who like your article and click on your link will be more ready to buy from you than a cold prospect.
2. Promote Affiliate Products
You can promote affiliate products in your author bio, and make commissions on all the sales you refer. Just register a domain name (so your link at the end of the article looks professional), and redirect it to your affiliate link.
3. Content Sites With Adsense
Use your articles to build content websites packed with useful information. Content websites are likely to get lots of free traffic from search engines. Place the Google Adsense advertisements on your pages, and get paid for each click.
4. Blogs
Start publishing a blog. Search engines love blogs because they are regularly updated with fresh content. Blogs tend to get a lot of traffic from search engines. Break-up your articles into smaller chunks and turn them into blog entries.
5. Mailing List
Collect your website visitors names and e-mail addresses – ask them to sign up for your newsletter. Regularly e-mail your articles to your newsletter subscribers, along with promotions for your website.
6. Information Products
When you accumulate enough articles, compile them into an e-book. Turn your articles into book chapters. Change a few things here and there, and you will have a new information product to sell.
7. Viral E-Books
Instead of selling the e-book that you made from your articles, you can also use a viral marketing approach. Add promotional copy to your e-book along with links to your website and affiliate links, and give it away. It will spread around the Internet like a virus, advertising your products and services and putting more money in your pocket.
About The Author
Melanie Mendelson will show you how to write money-making articles in 30 minutes – even if you can’t write! Learn more about her 30 Minute Article Writing System at http://www.WriteArticles-GetWebsiteTraffic.com.
Write short (350-500 word), Internet marketing related articles and submit them to ezine publishers with ezines related to Internet marketing. Along with each article you write and submit, include a 4-10 line resource box (including your affiliate link or web-site of course) attached to the bottom of each article. This is a win-win situation as the ezine editor receives informative content to send to their subscribers, and you receive exposure in exchange. One article can go a *long way* using this technique.
Hot Tip: In addition to submitting your articles to ezine publishers, there are a variety of other resources and directories you can submit to.
Important Note: When offering reprint rights to your articles, make sure to specify that your article must be reprinted exactly as is, including the resource box.
