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New Strategy On How To Slash Your Pay-Per-Click Advertising Cost By Half Immediately
 by: Seth Chong

So what is Pay-Per-Click Advertising really all about? The following report includes some fascinating information about Pay-Per-Click Advertising--info you can use, not just the old stuff they used to tell you.

Here's a simple keyword building technique I use to find the maximum possible variations of a keyword phrase. I use it predominantly for bidding on keywords at Google Adwords, however it can also be very useful for building lists for use in search engine optimization.

For example let's use the phrase "horses for sale". Here's how the various permutations of this keyword phrase would look. I use the free Keyword Tumbler tool for doing this.

horses for sale
horses sale for
for horses sale
for sale horses
sale horses for
sale for horses

As you can see there are a maximum of six possible ways a three word phrase could be entered into a search engine.

Now you need to find out if these permutations are actually being searched for. This is where the Wordtracker service comes into its own. Click here to get a free Wordtracker trial.

Go to Wordtracker now and in the "Keyword Universe" choose the database called "Precise".

Then in the right hand panel enter the six different keyword combinations, and hit the "Proceed" button.

Wordtracker now tells us that out of our six combinations, two of them appear in its database (NOTE: at the time of writing it did). They are...

horses for sale
for sale horses

You might be thinking that you could have figured this out for yourself. But its vital that you understand you need to stop second-guessing markets and users behaviors based on your own opinions and assumptions. Use these tools like Wordtracker to actually tell you how the markets are behaving.

I have sometimes found three and four phrase permutations using this method. Phrases that to me appeared "stupid" if entered in the search engines... but someone, somewhere is doing it! This why you need to do this step and NOT guess the permutations.

Also searchers sometimes enter a keyword phrase using the "space" and the "+" sign. E.G. "1 2 3" can be entered in as "1+2+3" and also "1 +2 +3". This is great tip if you want to use your keyword lists on Google Adwords.

So taking our example keyword phrase lets see how many permutations we can now generate.

horses for sale
for sale horses

I trust that what you've read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.

horses+for+sale
for+sale+horses

horses +for +sale
for +sale +horses

Now let's use misspellings to come up with even more keyword combinations. A great tool for this is Misspelled Keywords.

Simply enter "horses for sale" and select from six ways to find misspellings. Dictionary lookup, keyboard mistakes, trim first/last character, swap character, double characters, and... add 's' ending.

For this example I only selected the "dictionary lookup" and "keyboard mistakes". The tool returned 1360 possible misspelling combinations. If I'd used all the selections, it would have come back with over 8500. Just for one phrase!

Now let's enter these misspellings into Wordtracker's Precise database like we did above. The results? Wordtracker returns the following (NOTE: at the time of writing):

horses foe sale
horses fpr sale
horses for sail
horses for slae

Which now get turned into twelve new terms:

horses foe sale
horses fpr sale
horses for sail
horses for slae

horses+foe+sale
horses+fpr+sale
horses+for+sail
horses+for+slae

horses +foe +sale
horses +fpr +sale
horses +for +sail
horses +for +slae

Finally you are going to want to join the words together, so "horses for sale" becomes "horsesforsale", and yes this appeared in the Wordtracker database.

Using the method of keyword generation outlined above, what started out as one keyword phrase, "horses for sale" has now turned into 19 keyword phrases you can use on Google Adwords. Phrases that are actually being used by surfers in the search engines.

So there you have it, how to build adgroups which are TIGHTLY focused on the keyword phrase you are wanting to bid on.

You can't predict when knowing something extra about Pay-Per-Click Advertising will come in handy. I wish that this will benefit you very much.

About The Author Seth Chong is the owner of IMViral, one of the largest, greatest viral Internet Marketing Newsletter which is being spread around the world, you can sign up for the Newsletter(worths $297) for Free at http://www.IMViral.com. sethchong@imviral.com

How Pay-Per-Click Advertising Works
 by: Christoher Enders

Pay-Per-Click advertising is simply advertising your website through the use of the pay-per-click search engines. To grasp an understanding of Pay-Per-Click  advertising, you need to understand what a pay-per-click search engine is if you don't know already. A pay-per-click search engine is basically a search engine that takes the guesswork out of getting top-ranking in a search engine and in effect, enables you to buy your rank so to speak.

When using a Pay-Per-Click  search engine you bid on keywords or keyword phrases that your targeted prospects may use to find whatever your website offers. When you outbid competitors that have bid on the same keyword or keyword phrase, your website will be ranked over theirs. Because you "pay-per-click", you only get charged your bid amount for actual visits to your site that result from your Pay-Per-Click advertising rather than being charged a flat fee for placing an ad.

Some pay-per-click search engine services, like Yahoo! Search Marketing for instance, only consider the bid amount in ranking a site. Others, like Google Adwords, may also consider the popularity of an ad based on click through rates in ranking a website. For the purpose of Pay-Per-Click  advertising, this is really a good thing because it enables those with relevant products or services to achieve a decent ranking even if they don't have an enormous Pay-Per-Click  advertising budget. It is also good for those using the search engines to find information because relevant, popular Pay-Per-Click  advertisements will appear in their search results.

The most popular Pay-Per-Click  advertising options include Google Adwords and Yahoo! Search Marketing (formerly known as Overture). Google because it is the most widely used search engine and Yahoo! Search Marketing because it provides listings in several search engines including Yahoo!, MSN, Alta Vista, and Netscape as well as others.

The first step to designing an effective and profitable Pay-Per-Click  advertising campaign is to determine your budget. Budgeting for Pay-Per-Click  advertising involves not only determining how much money you can spend on your Pay-Per-Click  advertising campaign, but basing that on the monetary value of a click to your website since you are paying per click. Throughout your Pay-Per-Click  advertising campaign you must monitor it to be sure that you are getting a good return on your investment.

Your conversion rate, the number of unique visitors divided by the number of sales, plays an important role in determining the value of a click to your site for Pay-Per-Click  advertising budgeting purposes as does the average net profit per sale. By dividing your net profit per sale by your conversion rate, you can accurately determine the value per click to your website. The price per click that you pay for your Pay-Per-Click  advertising should not exceed this value. If it does, you will be spending too much on your Pay-Per-Click  advertising and you won't get any return on your investment.

Of course, it is ideal to pay less than the value per click so that your Pay-Per-Click  advertising will generate profit rather than eating up your revenues. To boost conversion rates it is vital that you use relevant keywords that will put your site in front of those most interested in what you are offering. However, if the bids on a choice keyword are too high, a little brainstorming combined with a keyword analysis through Wordtracker will give you additional ideas for keywords for your Pay-Per-Click  advertising that have lower bids on them and may be just as effective. You may also get some ideas for keywords by looking at your competitors' source code to see what they are using.

Reports from your Pay-Per-Click  advertising provider will help you to monitor your Pay-Per-Click  advertising. Also, the information provided through web logs will tell you where your traffic is coming from so you can determine which Pay-Per-Click  advertising bids are performing the best. If you approach Pay-Per-Click  advertising logically and monitor it regularly making adjustments as needed, Pay-Per-Click  advertising is a powerful tool for profitably driving traffic your website.

About The Author Copyright Christopher Enders. Whether you are new to internet marketing, or a website owner who wants to make more money from your website, you will benefit from the information you will find at http://www.BiznessTips.com.