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Master Affiliate Marketing - 7 Ways To Take Your Earnings To The Next Level by: James Simpson
It's a fact that affiliate marketing is one of the quickest ways to get a web business up and running. After all, you don't need a website, you don't need a list and you can start advertising someone else's product just 5 minutes from now.
And the great thing is you really can make money by doing it. But the truth is, if you are making money from a particular product you're promoting in this fashion, you’re almost certainly leaving money on the table.
To explain why, we need to look at your average affiliate marketing strategy:
-- Pick a product to promote with a high affiliate payout ($50 or more)
-- Set up a pay-per-click campaign to promote your affiliate link
That's it! Those two steps are what the vast majority of affiliate marketers do. And that's why 95% of all affiliate payouts are made to just 5% of the people doing the marketing… because those top 5% are doing far more to earn their commissions than just a simple PPC campaign.
You need to understand that if you're fortunate enough to be making money from the product you're promoting just by doing those 2 basic steps, then it's almost a racing certainty that you're missing out on a mass of additional income.
Let's look at how you could increase your commissions and future related sales on just one product you're already making money from:
1. Build a 'name squeeze' page to capture your prospect's name and email address. It's a fact that virtually all product sales are made after the customer's fifth visit to the website.
If you're not capturing your prospect's details, how are you going to make sure they go back to the sales page using your affiliate link? To greatly improve the chances of this you can set up a 7-series autoresponder to automatically send your lead additional information and reminders about the product they're interested in. This approach will keep the product fresh in their mind.
2. Build a website reviewing the product you're promoting, including a newsletter to catch your prospect's details. You can give full details about how the product will solve your prospect's problems, giving an impartial review of the features and benefits with some real-life results.
The newsletter will allow you to keep in touch with your prospects in the same way as the name squeeze page method.
3. Offer additional bonuses for buying through your affiliate link. This gives your prospect a reason to buy from you, especially if they know you're going to make a commission from the sale.
The important thing here is that your bonus products are related to the product you're selling. I mean, there's no point advertising a bonus book on 'how to make your parrot talk' if your initial product is about training dogs to perform tricks.
4. Create video tutorials on how to use the product you're promoting. This works especially well when you're promoting a software product. You can show people how to get started as quickly as possible without them having to read the manual.
The vast majority of people learn visually, so they're much more likely to use your videos than read the manual supplied with the software. You can even tie this in with option 3; give your prospect free training videos if they buy through your affiliate link.
5. Make your own product to cross-promote. It can be an add-on to the product you're promoting as an affiliate. Again, you could easily offer it for free or at a discounted price if they buy through your affiliate link.
6. Promote related products via email. This works by creating an 'A ' Grade list out of your newsletter and squeeze page sign-ups, i.e. the people who have actually gone on to buy the product you're promoting.
It's a known fact that people who have a proven track record of buying online are more likely to buy from you again. You can easily recommend to them a related product that will further enhance their original purchase, resulting in more affiliate commissions for you.
7. Tie all of the above together. You don't have to use just one of the methods above. Use all of them.
Create a name squeeze page, build a review website with newsletter, add some bonuses to your affiliate link, make some video tutorials, develop your own related product and promote other affiliate products via email to the lists you've built with your name squeeze page and newsletter.
But before you do any of this, make sure you're promoting a product that sells. After all, spending your time doing all of the above for a product that is poorly supported, doesn't work properly or has a high refund rate is going to be time wasted.
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About The Author
James Simpson is an internet marketer and product developer. Currently he is producing 'how to' videos, showing how to properly use and benefit from XSitePro, over at http://www.xsitepro-videos.com. |
How to Build an Optin List as an Affiliate Marketer by: Jason Oickle
How do you build a highly profitable opt-in list as an affiliate marketer?
An opt-in list is the absolute most effective marketing tool available on the Internet.
Not only do they give you with a direct line of communication with your target market, but they also enable you to develop a trusting relationship with your subscribers.
For an affiliate marketer, the key to using an opt-in list effectively is to develop a large subscriber base. Not just a large subscriber base but also a list of targeted potential customers.
Although a large opt-in list is an important part of your success, the quality of your publication is even more important.
If you really want to build a considerable opt-in list, you must provide your potential subscribers with an incentive.
The competition on the Internet is fierce. You no longer can simply tell your visitors what your publication will provide and expect a large percentage to subscribe. It simply would not work. You must give your visitors a reason to subscribe.
Incentives.
Using incentives is a highly effective method of obtaining new subscribers. However, your incentive must be of value and be of interest to your target audience.
Some popular incentives are:
1. Exclusive ebooks that provide valuable information. 2. Exclusive and special reports. 3. Special software programs. 4. Provide access to a "members only" area of your website. 5. Provide a service that will be valuable to them. 6. List their website within your Directory or Search Engine.
In order for your visitors to receive your incentive, they must agree to receive your publication.
Pop windows.
Although pop windows can be irritating if not used correctly, they provide a highly effective means of obtaining new subscribers. The key to using pop windows effectively is to combine them with your incentives.
Now that you know how to build a large subscriber base, how do you keep them?
Developing a large subscriber base is the easy part, keeping them will be a little more difficult.
The key to keeping your subscribers is to provide quality content that teaches or informs in regard to the subject matter. You must provide your readers with unique content that cannot be found in any other publication.
Providing original content can be a lot of work but it is well worth the effort. Not only will it provide your readers with unique content, but it will also enable you to build your credibility and gain your readers' trust by sharing your expertise.
Although providing some original content is an important part of a great publication, it is perfectly acceptable to run articles written by other authors.
Editor's Note.
Another very important part of a successful publication is an Editor's Note section. This section will enable you to talk to your readers and develop a trusting relationship.
You can also use this section to provide recommendations. There is no better way to develop a relationship with your readers than by including an Editor's Note section.
Advertising.
A great way to increase sales with your publication is to run sponsor ads. Not a list of classified ads like you see in many publications, run five or six sponsor ads depending on the size of your publication, instead.
These sponsor ads can be ads promoting your products, your affiliate or even ad space you sell. Place one ad at the top of your publication, a couple within the article you run and work your way down the publication.
Sponsor ads should be clearly marked and only promote legitimate products and services.
No matter how many new subscribers you may acquire, the key to a successful opt-in list is keeping them. The relationship you build with your subscribers will determine your success.
Above all, you must provide your readers with quality content. They subscribed to your publication for a reason. If it does not meet their expectations, they will simply unsubscribe and find another one that meets their requirements.
Once you have developed a trusting relationship with your subscribers, your personal recommendations will be a highly effective means of closing sales.
It is very important that you only recommend a product or service that you truly believe in. Your professional reputation and the success of your opt-in lists will depend on it.
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About The Author
Jason Oickle enjoys helping people become successful on the internet. Visit his website to find out how you can become a high-earning affiliate champion. http://www.jasonoickle.com |
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