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"The Power List Basics 101"
Today, you will learn about the foundation of having a good
business model.
What does it lead to, for any business to thrive on continuously
without fail?
Every business needs a low cost way to reach targeted
customers. Email marketing is by far one of the most
effective and inexpensive methods of advertising available
to you.
Thus, the answer lies in the customer list you have in
your database. As you often have heard from other marketers,
"The money is in the List,
The money is in the List,
The Money is in the List"
As a result, you will tend to see people claiming that they have made a few thousand do!!ars in a few days with only a few hours work.
All they will do is just to send an email out to their list
recommending a product which they came across and felt it
would benefit their subscribers or customers.
This is possible only though maximizing the use of the list
whether that list is a subscribers list or a customer list.
Although a customer list will be preferred by a lot
of marketers as it is a list of people with proven track
records of making purchases at least once.
Okay now that you know the money is in the list, here are
further benefits of having your own list to email to.
Great Benefits of List Building:
- Direct communication with both prospects and
customers
- No types of restrictions imposed on you when you
send your message
- Facilitate effective and faster response time in
testing and tracking of your ads
- Low cost or sometimes even no cost at all!
- Bulk of long term business profits comes from repeat
sa!es and repeat customers in your list
- Effective tool to build trust and credibility from
constant communication with your subscribers and customers
If you're ever in doubt about the value of list building,
ask yourself this question:
"What would I rather do?"
"Spend all of my resources seeking out one-time customers
over and over again, or build a relationship with a large
pool of existing customers who trust me and are responsive to
my offers?"
Before you rush out and try to get your own list, there are
right ways and wrong ways of doing email marketing. In this
7 Part eCourse, you will learn about the fundamentals of doing it right and making your campaign a success.
Firstly, you will need tools to handle the emailing of the
list so that you can maximize the effect of your marketing
effort and build better relationships with your subscribers
and customers.
The tools you'll need is autoresponder or a mailing program
to constantly keep in touch with your subscribers and
customers.
Following are two good quality autoresponders
service/programs which I find to offer superb delivery
rates, great features and excellent customer service.
TrafficWave
You will be able to get a fr'ee account to try out for 30 days.
TrafficWave is without a doubt a great quality service. Many of
the marketers use this quality service to boost their
profits from sa!es effectively. I found them to offer
excellent customer service with superb features.
Click here for more details on TrafficWave
http://adtrack.trafficwave.net/t.pl/11254/66416
GetResponse
You will be able to get a fr'ee account to try out here.
Unfortunately with the free service, a five-line 3rd party
ad is included in your mailing and some of the features are
limited. However if you are working to a shoestring budget
this may be acceptable until you get up and running. I tried
it before when I was starting out and it was enough for my
needs so I used it for some time before switching to TrafficWave.
Click here for more details on Get Response
http://www.linkbrander.com/go/9449
Mailloop
This is a mailing list plus autoresponder program that is
created by the Internet Marketing Guru, Corey Rudl. It is
installed into your PC and have unlimited sequential
autoresponders unlike other services. It proves to be
hassle-free and really worth it if you want an
excellent mailing service.
Click here for more details on Mailloop
http://www.linkbrander.com/go/20458
Now we've come to the end of our issue Part 1, for our next issue we'll be touching on the "Hard & Fast Facts about Effective List Building" to make sure you will be able to effectively maximize the potential profitability of your list.
Stay Tuned~
Pssst! I have a special bonus worth a total value of $195
waiting for you at the end of this course. You can
definitely use it to create your huge list of members.
Wishing you success,
Your Amigo,
John C. Vincent/CEO
The Opt.In Magic System
http://OptInMarketing.net
http://www.OptInMagic.net
http://Opt-In-Wizard.com/
EmailMarketing@JohnCVincent.com
Fast Action Bonus #1
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This a private membership site. Register and download your copy of "List-and-Profits Secrets" manual along with 10 additional, 'never-released-before' goodies!
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The Power List Basics 101 - Part 2
Lesson 2 of a 7-Lesson eCourse
In today's lesson, you'll learn about the rules for building
a list, the dos and don'ts for emailing a list.
Firstly, I will touch on the dos and don'ts.
The Basic Dos and Don'ts for emailing to a list is to avoid being classified as SPAM.
This is a big NO-NO for any internet marketer as it will
cause your business to go bust before you even realized what
happened.
- Always require double opt-in for your subscribers
- Make your opting-out an easy process like for example a
one-click unsubscribe link
- You must also be willing to manually unsubscribe members
- You need to put your physical address in every mailing
- Always include language in each mailing reminding
subscribers of the opt-in nature of the list
- Always remind them of their subscribed name plus email
address that is in your database to confirm their
subscription
- It is a good idea to request AOL users to sign up your
list with an alternate address since almost as high as 60%
delivery failure rate had been reported before
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Secondly, there are 5 rules to remember when building your
lists. I always follow these rules when I build my lists.
1) Build only a 100% opt-in list
Never and I mean Never ever put anyone in your list if they
did not request it. That's called SPAM and it's one
heck of a killer for any marketer. SPAM will get you into
trouble faster than you realized that you can't send any
email.
There are always better and much easier ways to build your
list.
2) Quality matters more than quantity
Do not be overly concerned in trying to achieve lists of
thousands or tens of thousands overnight in the beginning.
Rather, you would want to achieve a list of people who are
very interested in what you're offering. You would rather
them to be excited by your offers than half-hearted interest
from folks who are not really your targeted market.
Your list members want quality information, so give it to
them. Don't give them just theories. Give them something
useful which they can use outright to their advantage.
If you constantly present good quality information, they
will know that you know your area of expertise very well, thus
trusting your future recommendations. They may even purchase
some of your offers.
Which list do you think would make you more mo'ney if you wanted
to sell vintage toy figurines?
a. A 250,000 member football list
b. A 15,000 member toys list
c. A 300 member vintage toys figurine list
If you think a 250,000 member football list will get more
sa!es simply because of their huge numbers then it's the
wrong answer.
If you think a 15,000 member toys list will buy more
products since they love toys, then you are wrong again.
A 300 member that wants vintage toy figurines will
definitely outsell both of these other lists simply because
they want to know when you come out with a vintage toy
figurine product so they can buy it.
You will make much more mo'ney from small tightly targeted
lists than you will from any other list no matter how large
that list happens to be.
3) Create MULTIPLE tightly targeted lists
****Pay attention here****.
Here's where all guru secrets lie.
Multiple tightly targeted lists will yield better results
than a mass newsletter type. Although some of these people
will be receiving your newsletter because they requested it.
4) Slow and steady wins the race.
Always take your time to carefully take into account of the
details. I always wanted a better quality job even if it
takes a little bit more time rather than a job which was
haphzardly put together and yield little results.
This will ensure that your outcome will definitely be better
and you'll achieve a much greater success with a longer effect.
5) Think viral in everything you do
Viral marketing is what makes your name; website and product
spread like wildfire and you will definitely want it. As
this will skyrocket the traffic flow to your website and you
will be known as the expert in your area of expertise in a
very short time.
An example of a viral marketing campaign can be a free
eCourse like this one which I give away free tips and
strategies which will help you increase your list building
capabilities.
Again, everything you do online must in some way build your
lists.
So always think viral!
Next issue, you will learn about how to explode your tra'ffic
hits in 30 days.
Wishing you success,
Your Amigo,
John C. Vincent/CEO
The Opt.In Magic System
http://OptInMarketing.net
http://www.OptInMagic.net
http://Opt-In-Wizard.com/
EmailMarketing@JohnCVincent.com
Build A Massive List
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